Increase our turnover and our market shares with a sufficient profitability by supplying high quality, competitive and varied products and services, in perfect harmony with the environment and complying with ISO 22000 - 2005. Our mission will be accomplished by a permanent improvement of our abilities and performances, an everlasting disposal of any form of waste, focusing all our efforts on common aims and setting up a management system based on the best practices and going in for the total satisfaction of our customers.

Our vision is to be recognized as an industrial company in Lebanon and being the best and #1 supplier on the fresh and processed vegetables market as well as the related services.